Ismat Jahan has an MBA before becoming a professional photographer, she worked in a multinational company for three years as a Marketing Executive and another three years in an advertising agency as Client Service Supervisor. She started working as a professional photographer in 2001 after graduating from the New York Institute of Photography in Professional Photography. She started her career as an Advertising Photographer but she is also interested in Nature Photography and Portraiture. Ismat worked with a number of leading advertising agencies in Bangladesh. She does both Model photography and Product photography but specializes in the latter.
She has worked with brands such as Pond’s Nourishing Facial Scrub, Lipton Taaza Tea Bag, Roti Chapati of Bombay Sweets, Meril Beauty Soap, Ovaltin and Family Oil. Among others, Ismat has photographed models for Maggi Noodles and Virgin Soft drinks but nature photography remains her passion. She is specially intrigued by trees. Furthermore, Ismat likes to take portraits and in these, she tries to bring out natural expressions from her subjects. For both model and product photography jobs as well as portrait sessions, she has a studio set up at her residence in Dhaka. In addition, Ismat also photographs paintings. She photographed many paintings of the renowned Bangladeshi painter Ms. Nazlee Mansur.
Ismat is a professional and an optimist; she always tries to capture the positive side of life in her photographs.
Ismat Jahan’s noteworthy photographic achievements:
• Her photograph of Pond's Daily Face Wash with water droplets against a green and black background in harmony with brand colour was used in the Launching campaign.
• Ismat has a good collection of nature photographs and her photographs are used in the Calendars of Novartis Bangladesh (2006 & 2003), Syngenta Bangladesh (2004), QC Petroleum (2003).
• Also her photographs are used in the cover of a report published by Unnayan Shamannay, a UNDP funded organization.
• She is a regular contributor to Prakriti Photo, Nature and Wildlife Magazine. Her two articles, titled ‘How to Shoot Trees—Man’s Silent & Perpetual Friend’ and ‘Trekking to Keokradong: Highest Peak of Bangladesh’, are published in two issues of the magazine.
• First Solo exhibition of her photographs titled 'Songs in Praise of Trees' was held at Shilpangan Gallery from October 27th to 2nd November 2004.
• She photographed the Young Learners Centre of the British Council, including photographing children, books, cassettes, etc. The photographs were used in a Poster, sponsored by Standard Chartered Bank.